Paper Tacos Internship

Audience

• Latino/Hispanic consumers
• New Retailers
• Existing Retailers

Roles

• Graphic Design & Marketing Intern

Tools

• Mailchimp
• Adobe Illustrator
• Adobe Photoshop
• Google Suite

Marketing With Cultura at the Center

Paper Tacos® is a culturally inspired greeting card brand creating cards that reflect the humor, language, traditions, and experiences of the Latino community.

During my internship, I supported both consumer and wholesale marketing initiatives during a busy summer campaign season. My work ranged from developing campaign concepts and email content to designing promotional assets, supporting social media, testing messaging, and analyzing campaign performance.

The experience gave me the opportunity to apply digital marketing strategy in a real business environment while bringing my existing strengths in graphic design and visual communication to each campaign.

Connecting Culture, Creativity & Marketing at Paper Tacos

During my nine-week Graphic Design & Marketing Internship at Paper Tacos®, I helped develop and execute email, social media, and promotional campaigns for a culturally driven greeting card brand. By combining my background in visual design with digital marketing strategy, I created campaigns designed not only to look engaging, but to drive clicks, interactions, and sales.

What I Worked On

Over nine weeks, I contributed to several consumer and wholesale campaigns designed around different business objectives—from increasing wholesale orders and promoting new products to encouraging local shopping and moving seasonal inventory.

Each campaign required a different combination of audience, offer, messaging, creative direction, and calls to action.

What I Learned

My time at Paper Tacos helped solidify my transition from graphic designer to digital marketer.

I learned how much strategy exists behind the creative—from identifying audiences and developing offers to writing subject lines, planning campaign sequences, testing messaging, and evaluating performance.

Most importantly, I learned that my design background isn’t something I have to leave behind to pursue marketing. It’s an advantage.

I can understand the strategy behind a campaign and help bring that strategy to life visually. That combination allows me to think about both what we’re communicating and how we’re communicating it. All while keeping the audience and business objective at the center.

Metrics and Contributions

  • 41,673 EMAILS SENT
  • $384 EMAIL – ATTRIBUTE D REVENUE
  • +43% CLICK-RATE CHANGE
  • +97% ORDER-RATE CHANGE
  • $379.50 FAIRE PROMOTION SALES

Digital Sales Impact

Email was credited with $384, approximately 46% of the $837.95 in total online customer payments during the internship period. Shopify recorded 39 online orders and $678.49 in net merchandise sales across web and social channels.

Marco established a consistent campaign cadence, contributed measurable DTC and wholesale revenue, delivered a Faire Summer Market promotion on a short timeline, created a strong-performing Instagram post, and left Paper Tacos® with actionable marketing direction.

Check out other projects!