Hey, my name is
Marco
Peña
Digital Marketer
with a Visual Design and Instructional Design background.
based in Watsonville, CA
Years of experience
Projects done
Clients
My Portfolio
Welcome to my portfolio, where digital marketing, creative design, and strategy come together. With a background in graphic design and instructional design, I bring a unique perspective to marketing. I combine visual storytelling and data-informed thinking to create meaningful digital experiences. From email and social media campaigns to brand design, content strategy, and performance analysis, my work focuses on connecting the right message with the right audience while supporting measurable goals. Explore my work to see how I turn creative ideas and insights into marketing drives action.
My latest projects
E-Learning Evaluation
and Assessment Project
Project Management Project
E-LearningProject
Logo Design
My skills
01.
Digital Marketing
I combine creative strategy with data-informed decision-making to develop digital campaigns that connect with audiences and support business goals. My experience includes email marketing, social media, paid media, SEO, audience research, campaign analysis, and A/B testing.
02.
Graphic Design
With a strong foundation in visual communication, I create brand and marketing assets that do more than look polished—they communicate a clear message. My experience spans digital content, print collateral, social media graphics, email creative, branding, and campaign materials.
03.
Content & Web Design
I approach digital content with both the audience and user experience in mind. From websites and landing pages to campaign content, I apply principles of visual hierarchy, usability, accessibility, and brand consistency to create experiences that are clear, engaging, and easy to navigate.
04.
Instructional Design
My instructional design background strengthens the way I approach marketing and communication. I use audience analysis, content strategy, storytelling, and structured information to simplify complex ideas and create experiences that inform, engage, and encourage action.
Companies I've worked with
People Talk About Me
Here are what people are saying about me.
Working alongside Marco in our communication design program at CSUMB, I saw firsthand what it takes to be a great designer. Great creativity, attention to detail, and a deep understanding of visual storytelling.
Carlos Salazar
Visual Designer and
Marketing Manager
Having completed both our undergrad and master’s programs alongside Marco, I can confidently say that his strong communication skills, reliability, and collaborative spirit made him a valuable team player in every project. No matter the challenge, he consistently approaches tasks with a positive attitude and a dedication to delivering high-quality work.
Brianna Sanchez
Web Designer
Working with Marco has given me the opportunity to see firsthand his exceptional work ethic and dedication to client success. His professionalism, attention to detail, and problem-solving mindset make him a reliable and trusted team member. No matter the project, he consistently goes above and beyond to ensure everything runs smoothly and efficiently.
Juan Carlos Del Carmen
IT Freelancer
Education & Experience
InDesign
Illustrator
Photoshop
Captivate
Flexi Design
2010-2014
Watsonville High School
High School Diploma.
Throughout my Sophomore, Junior, and Senior years, I was introduced to state-of-the-industry software and hardware to produce multimedia designs within the Video Academy Pathway.
2014-2019
Cabrillo College
A.S. Digital Publishing
Certificate of Achievement in Publication Design
Skills Certificate in Publication Design
Skill Certificate in Motion Media
2021
California State University - Monterey Bay
B.S. Communication Design, Emphasis in Visual Design
2023
California State University - Monterey Bay
M.S. Instructional Design and Technology
2021
My Museum - Monterey, cA
Designed outreach material aiding in the marketing campaign aimed for families with My Museum memberships in Monterey, CA.
2021
Cabrillo College 2+2 Program - Aptos, cA
Designed printed outreach material to promote new program for college students. Ensured all marketing assets adhere to university brand standards.
2023
Otter Student union capstone project
Developed an E-training course using Adobe Captivate and embeded into Canvas for worker at the Otter Student Union at CSU-Monterey Bay.
2022-present
Intrend Design - Salinas, CA
Managed the development of unique visual design projects for clients from start to finish. Utilized and maintained large format color printers. Ensuring products adhered to quality standards.