Hey, my name is
Marco
Peña
Digital Marketer
with a Visual Design and Instructional Design background.
based in Watsonville, CA
Years of experience
Projects done
Clients
My Portfolio
Welcome to my portfolio, where digital marketing, creative design, and strategy come together. With a background in graphic design and instructional design, I bring a unique perspective to marketing. I combine visual storytelling and data-informed thinking to create meaningful digital experiences. From email and social media campaigns to brand design, content strategy, and performance analysis, my work focuses on connecting the right message with the right audience while supporting measurable goals. Explore my work to see how I turn creative ideas and insights into marketing drives action.
My latest projects
E-Learning Evaluation
and Assessment Project
Project Management Project
E-LearningProject
Logo Design
My skills
01.
Digital Marketing
I combine creative strategy with data-informed decision-making to develop digital campaigns that connect with audiences and support business goals. My experience includes email marketing, social media, paid media, SEO, audience research, campaign analysis, and A/B testing.
02.
Graphic Design
With a strong foundation in visual communication, I create brand and marketing assets that do more than look polished—they communicate a clear message. My experience spans digital content, print collateral, social media graphics, email creative, branding, and campaign materials.
03.
Content & Web Design
I approach digital content with both the audience and user experience in mind. From websites and landing pages to campaign content, I apply principles of visual hierarchy, usability, accessibility, and brand consistency to create experiences that are clear, engaging, and easy to navigate.
04.
Instructional Design
My instructional design background strengthens the way I approach marketing and communication. I use audience analysis, content strategy, storytelling, and structured information to simplify complex ideas and create experiences that inform, engage, and encourage action.
Companies I've worked with
People Talk About Me
Here are what people are saying about me.
I had the pleasure of working with Marco during his nine-week Graphic Design & Marketing Internship at Paper Tacos®. Marco supported our weekly email campaigns, social media content, and Faire Summer Market strategy. His work contributed to a 43% increase in our email click rate, an order rate that nearly doubled, new wholesale orders, and 138 units sold during our Faire promotion. He also created an Instagram post that received 3,000 views and generated 148 interactions. Beyond the results, Marco was dependable, thoughtful, and easy to work with. He accepted feedback well, improved with each project, and showed a genuine interest in understanding the strategy behind the creative work. I’m grateful for everything he contributed to Paper Tacos and highly recommend him to any team looking for a motivated and collaborative marketing or design professional.
Jesús Ruvalcaba
Owner | Chief Creative Officer at Paper Tacos®
Marco is a wonderful, positive, and caring individual that I worked with on multiple projects. He is enthusiastic about learning from every perspective possible and has contributed greatly to bettering his peers with his knowledge and experience. Marco continues to inspire those around him with how passionate he is with what he does and even in tough situations, he adapts and shows up every time with a great work ethic and an optimistic mindset.
Jenni Quoi
COOP Careers Fellowship – Digital Marketing Alumni
During my time at the COOP digital marketing apprenticeship, I was fortunate enough to have Marco as my project lead and peer. During difficult times, he kept our small team of four on track and ahead of deadlines. Not only was he a great leader, but he also demonstrated exceptional design and data analytics skills that supported everyone throughout the campaign. It was reassuring to have someone so experienced and knowledgeable working alongside me on our campaigns. Aside from his professional skills, he is kind and outgoing. He is exactly the kind of person you would want to work alongside during long hours. He is truly someone you’ll be lucky to have a part of your team.
Steve Huynh
COOP Careers Fellowship – Digital Marketing Alumni
Working alongside Marco in our communication design program at CSUMB, I saw firsthand what it takes to be a great designer. Great creativity, attention to detail, and a deep understanding of visual storytelling.
Carlos Salazar
Visual Designer and
Marketing Manager
Having completed both our undergrad and master’s programs alongside Marco, I can confidently say that his strong communication skills, reliability, and collaborative spirit made him a valuable team player in every project. No matter the challenge, he consistently approaches tasks with a positive attitude and a dedication to delivering high-quality work.
Brianna Sanchez
Web Designer
Working with Marco has given me the opportunity to see firsthand his exceptional work ethic and dedication to client success. His professionalism, attention to detail, and problem-solving mindset make him a reliable and trusted team member. No matter the project, he consistently goes above and beyond to ensure everything runs smoothly and efficiently.
Juan Carlos Del Carmen
IT Freelancer
Education & Experience
InDesign
Illustrator
Photoshop
Captivate
Flexi Design
2010-2014
Watsonville High School
High School Diploma.
Throughout my Sophomore, Junior, and Senior years, I was introduced to state-of-the-industry software and hardware to produce multimedia designs within the Video Academy Pathway.
2014-2019
Cabrillo College
A.S. Digital Publishing
Certificate of Achievement in Publication Design
Skills Certificate in Publication Design
Skill Certificate in Motion Media
2021
California State University - Monterey Bay
B.S. Communication Design, Emphasis in Visual Design
2023
California State University - Monterey Bay
M.S. Instructional Design and Technology
2021
My Museum - Monterey, cA
Designed outreach material aiding in the marketing campaign aimed for families with My Museum memberships in Monterey, CA.
2021
Cabrillo College 2+2 Program - Aptos, cA
Designed printed outreach material to promote new program for college students. Ensured all marketing assets adhere to university brand standards.
2023
Otter Student union capstone project
Developed an E-training course using Adobe Captivate and embeded into Canvas for worker at the Otter Student Union at CSU-Monterey Bay.
2022-present
Intrend Design - Salinas, CA
Managed the development of unique visual design projects for clients from start to finish. Utilized and maintained large format color printers. Ensuring products adhered to quality standards.