As part of the CSU-Monterey Bay Graphic Identity course, and in collaboration with ThreadWorks Promotional Products, I participated in a rebranding initiative to develop a new logo for the ThreadWorks company. Below, you can explore my design process in detail.
During this project, I initially created two distinct logo concepts—one focused on typography and the other on imagery(see pages 10-13). After several weeks of iteration and refinement, I ultimately concentrated on the typographic logo, ensuring its versatility across various brand assets, including letterheads, envelopes, business cards, and more(see pages 14 and 15).
Final logo
Graphic Standards guide
Final Thoughts
Overall, this project gave me insight on how to work with clients as well as be part of the design process from start to finish. Each phase was fulfilling in its own way. I’m proud of the the final logo.
